In Pictures: 22 ways Apple’s iPad video mixes fantasy and reality

Apple marketers are some of the best in the business, especially when showing off the new iPad Air in a promotional video. But don't fall completely for the marketing hype this holiday season. We break down one of their most compelling videos to separate real-world uses from fantasy.

In Pictures: 22 ways Apple’s iPad video mixes fantasy and reality prev next

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Life on iPad: Deep Dive In one of its more compelling images, the Apple video shows a SCUBA diver dropping down on a wreck holding an iPad in a water-proof case. She swims along the ship's deck while checking the iPad, perhaps to enhance the dive with maps about the wreck, identify fish or compute decompression stops. The underlying message is that the iPad can go anywhere, as opposed to, say, the Surface Pro, whose name keeps it above water.

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In Pictures: 22 ways Apple’s iPad video mixes fantasy and reality

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