In Pictures: 22 ways Apple’s iPad video mixes fant...
In Pictures: 22 ways Apple’s iPad video mixes fantasy and reality
Apple marketers are some of the best in the business, especially when showing off the new iPad Air in a promotional video. But don't fall completely for the marketing hype this holiday season. We break down one of their most compelling videos to separate real-world uses from fantasy.
Our Take: No iPads on the Gridiron
If Apple showed a basketball coach using an iPad to draw up a play during a timeout, then maybe we'd buy it. The iPad would probably make a better replacement for the small whiteboards showing a court that many basketball coaches currently use today. But football? The gridiron? Playing in rain and mud? A play clock ticking down? It's been years since any of us played youth football, but we don't recall the coach ever coming into the huddle. We're throwing the yellow flag.