In Pictures: 22 ways Apple’s iPad video mixes fantasy and reality

Apple marketers are some of the best in the business, especially when showing off the new iPad Air in a promotional video. But don't fall completely for the marketing hype this holiday season. We break down one of their most compelling videos to separate real-world uses from fantasy.

In Pictures: 22 ways Apple’s iPad video mixes fantasy and reality prev next

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Life on iPad: Making Better Wine In another one of Apple's case-study examples, master vintner Christian Gaston Palmaz of Palmaz Vineyards in Napa Valley, one of the world's greatest wine producing regions, uses the iPad in the field to gather data on soil hydration, nutrient profiles, leaf moisture content, and cluster temperature.

"Together, this data gives us an accurate picture of the whole vineyard, allowing us to make informed decisions about how to tend our vines. The data helps us get better fruit," Palmaz says in an Apple-written case study.

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In Pictures: 22 ways Apple’s iPad video mixes fantasy and reality

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