TechHive Senior Editor Susie Ochs:
As a naturally lazy person, I'm always looking for shortcuts, workarounds, and ways to get technology to do stuff for me. IFTTT, aka "If This, Then That," helps automate all the Web services I use, so I can take advantage of their abilities without wasting time fiddling with them directly.
IFTTT can text me the weather forecast each day, back up my phone's contacts and photos, email me when something I want pops up on Craigslist or Etsy, and the list goes on.
Basically, it collects data from all over the Web and funnels it to the inbox you actually use, whether that's your email, your text messages, Evernote, or whatever.