Jobs' Vision: Apple Goes Where No Company Has Gone Before
One of the last acts of Steve Jobs was to get approval to build Apple's "spaceship" campus in Cupertino. The council gave its approval, and Apple plans to have its grand opening in winter 2016. The preliminary design of the campus has sparked considerable debate. Among the isolationist theorists, the campus looks like a castle and a moat or a spaceship on the verge of taking off.
The spaceship analogy, in its simplistic form, is also "a little scary," Steve Yamaguma, president and creative director of Design2Market, a long-time Silicon Valley design firm serving tech companies, told CIO.com. "A spaceship lands and later takes off into space. It has a sense of being temporary."