In Pictures: Sorriest technology companies of 2013

Microsoft, Apple and Samsung among those issuing mea culpas

Apple has definitely become more apologetic under CEO Tim Cook than it was under Steve Jobs. Last year, Apple apologized profusely for its Apple Maps issues. This year, Cook apologized to China for perceived unfairness related to the company’s iPhone repair policies in China vs. in other markets (for example, only replacing components of malfunctioning phones, rather than just replacing the phones). Here’s a chunk of that Cook apology: “We have become aware that our external communication was not enough and misled observers into thinking that Apple had an arrogant attitude. For any concerns or misunderstanding we brought to our customers, we express our sincere apologies."

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