In Pictures: Top 10 Amazon cloud challengers

Here are 10 companies and why they have a shot at challenging Amazon.

Company: Google

Why they have a shot: Google’s newly minted pure play public IaaS offering -- Google Compute Engine –is rooted in the other legs of the company’s cloud portfolio: Google App Engine (GAE), a platform as a service (PaaS) which gives users the ability to build custom apps and not have to worry about the compute resources required to run them; Google Cloud Storage; Google Big Query, a SQL-based business analytics service; and CloudSQL, a database as a service offering. This month Google rolled out load balancing features that allow customers to automatically scale up and down virtual machines to accommodate unexpected spikes in demand.

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