In Pictures: 10 Big Data Trends Changing the Face of Business

Big data is slowly but surely changing the way companies do business. Here's a look at 10 trends shaping big data and the future of business.

Investments Are Geared Toward Generating and Maintaining Revenue Perhaps unsurprisingly, business functions that generate and maintain revenue get the most investment when it comes to big data initiatives, according to Tata Consultancy Services. In fact, 55 percent of spending went into four business functions: sales (15.2 percent), marketing (15 percent), customer service (13.3 percent) and R&D/new product development (11.3 percent). Nonrevenue-generating functions get less investment: IT (11.1 percent), finance (7.7 percent) and HR (5 percent).

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