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In Pictures: 10 Big Data Trends Changing the Face ...
Compound Applications That Combine Data Sets to Create Value
The new cornucopia of public and private data is providing a new opportunity to mash up multiple big data sets to gain new insights beyond what a single big data set allows. "The highest value of big data is coming from combining big data sets together," says Ron Bodkin, CEO and founder of Think Big, a big data consulting firm. For instance, Land O' Lakes' WinField business, a provider of agricultural seed and crop protection, combines big data sets—including weather data, soil moisture data, soil type data, seed data and more—to help its growers achieve maximum yields.
In Pictures: 10 Big Data Trends Changing the Face of Business