This “social help desk” app assists with customer service. Men’s clothing site Bonobos.com uses Desk.com on both iPads and iPhones mainly for customer-facing service and for routing some internal processes, says John Rote, vice president of experience at Bonobos. He also uses it for social media work, responding to cases on Twitter and Facebook. “I end up doing a decent amount of social media work through Desk.com on an iPhone or a tablet,” Rote says. While Bonobos does not use Desk.com to track sales, it does use the app to track volumes of inquiries, as well as customer service levels. The principal limitation Bonobos has found is using the tablet to access internal systems, including Web administration and CRM.