In Pictures: 10 ways tech is making fast food personal

Fast food restaurants want to use technology - theirs and yours - to create a highly intimate customer experience. Your personal device and the restaurant's own systems will exchange data, for your convenience and their profit. Fast food becomes not so much a destination, but a service that follows you from mealtime to mealtime.

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Wendy's Burgers and fries are fattening. Nevertheless, Wendy's wants to attract calorie counters. Its mobile app lets users enter a calorie threshold, then add and subtract menu items to create meals to meet it. Inside the restaurant, digital menu boards can promote items based on inventory and sales levels, capturing customer attention with video and animation.

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In Pictures: 10 ways tech is making fast food personal

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