Good Gear Guide
In Pictures: 10 ways tech is making fast food pers...
The rewards program at Red Robin Gourmet Burgers reflects how modern consumers blend online and offline lives. Members of the RedRoyalty program receive free food and discounted meals, as you may expect. But they also get Facebook credits through virtual currency from Plink, a rewards company. With the credits, customers can play Farmville and other games. "The demographic data on those games is startling," says Chris Laping, CIO and senior vice president of business transformation. "Not young kids, but decision-makers of the house." That's just the kind of person Red Robin wants to visit the restaurant. "Facebook credits are an incredible motivator to get off the computer and go spend money at brick and mortar places," he says.
In Pictures: 10 ways tech is making fast food personal