In Pictures: 10 ways tech is making fast food pers...
In Pictures: 10 ways tech is making fast food personal
Fast food restaurants want to use technology - theirs and yours - to create a highly intimate customer experience. Your personal device and the restaurant's own systems will exchange data, for your convenience and their profit. Fast food becomes not so much a destination, but a service that follows you from mealtime to mealtime.
Have it your way--at your house. Burger King started delivery service in some markets in 2011. Fast food companies have done delivery in many countries for a long time,but in the United States, burger and chicken delivery is new. In addition to figuring out how to stop fries from getting soggy (a job for "packaging engineers" with degrees in such things) fulfilling Web orders requires a call center and a different workflow. But Burger King thinks it's worth the trouble. With a $10 minimum and $2 delivery charge, average order value is higher. In the future, CIO Kelly Maddern plans to add features for cross-selling and upselling with recommendations that pop up on the website as customers click around.