Let's be clear: Apple's Passbook app doesn't change our world. It's the promise of Passbook that puts this app on the list. Passbook is Apple's first step to turn the iPhone into a mobile wallet. "By introducing Passbook with its couponing, rewards and other capabilities through the iPhone, Apple is laying the groundwork so they can introduce commerce capability,"
J Schwan, CEO and founder of Solstice Mobile, told CIO.com.