In Pictures: 5 boring domain names. Where are they now?

It's easy to forget the first Internet gold rush of the mid-to-late '90s, when dot-com domain names based on ordinary (and, investors hoped, marketable) nouns and verbs were snapped up by hopeful companies. Here are five of those generic domain names, and a look at their history.

Eat.com

If music.com earliest incarnation had real geek cred, a look at 1996's eat.com might make you believe it was a similar outpost on the frontier of the World Wide Web. "Mama's Dining Room" is the page's name, and the text -- unformatted on a hideous gray background, apparently not professionally unedited, offering a variety of Italian meals. Then there's the verbiage at the bottom: "Mama's niece Ana, the lawyer, wrote this next part: Copyright 1996 Lipton, Inc. All rights reserved. Ragú, Chicken Tonight, and Pizza Quick are registered trademarks of Lipton, Inc." The current iteration of eat.com is a straightforward homepage for the Ragú brand, now owned, like other Lipton brands promoted by the fictional "Mama," by Anglo-Dutch megacorporation Unilever.

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