Scary smart idea? Littlemonsters.com
Lady Gaga’s team created a social network platform called Backplane to support a Gaga-centric social network that one co-founder told Business Insider would “be bigger than Facebook and Google some day." Backplane exploits the big data generated by all those Tweets and Likes of the singer, and one day could be used to support networks for other celebs and non-celebs. Google Ventures, one backer, is among the believers that Little Monsters will attract a million or more fans.