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In Pictures: Apple vs. The World - Apple’s definit...
Apple vs. Carl Sagan
In 1994, astronomer Carl Sagan sued Apple for using his name as an internal codename for the Power Mac 7100, a nod to his catchphrase and what they hoped to earn in the computer’s sales: “billions and billions.” Sagan lost, but when Apple changed the codename to “BHA,” short for “butt-head astronomer,” he sued again, this time for libel, and lost again. The Power Mac 7100, meanwhile, hardly earned Apple “billions and billions.”
In Pictures: Apple vs. The World - Apple’s definitive legal battles