2005: Xbox 360
Thanks to the success of the original console, Microsoft started conceptualizing a second Xbox in 2003. The first generations of Xbox 360 had a reputation for hardware failure, bringing notoriety to the "Red Ring of Death." These system failures were mostly attributed to a heating issue, which Microsoft took responsibility for and extended the warranty of the machines, eventually replacing each one that died.
Unlike the original Xbox, 360 employed detachable hard drives secured to the top, allowing for more customized storage options, and the ability to upgrade at a later time. The Xbox 360 is now strongly marketed as a set-top box, capable of delivering an entire entertainment center in a single device.