In Pictures: First look - Nokia's new Windows Phone 8 smartphones

Improved screen, battery, CPU, camera/optics, display and sleek Windows Phone 8 UI heighten the alternative to Android and iOS

In a sense, the new Lumia phones are simply showcases for Windows Phone 8, which Microsoft previewed this summer and is expected to be formally unveiled in October. The new start screen, shown here, offers users a range of customization options to change the color, size and clustering of the distinctive Windows Phone "live tiles," so-called because they reveal information such as missed calls, and new emails or Facebook postings.

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