In pictures: the new Samsung Experience Store

George Street flagship store to challenge Apple

Samsung has taken the wraps off its premier Sydney 'experience store', only a block from the glass-fronted Apple store on George Street.

The Samsung Experience Store occupies the space left empty by the old fcuk store at 450 George Street — part of the current Westfield shopping centre, and is situated next to the main entrance to the Myer department store.

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