Al Ries, marketing consultant, author, wrong about the iPhone
Al Ries is a marketing expert and prolific author who with his daughter, Laura Ries, runs the Ries & Ries consultancy in Roswell, Ga. An AdAge blog post by Ries on June 18, 2007, carried the headline: "Why the iPhone will fail." It began:
"When Apple introduces its iPhone this month, will it pass the acid test?
"In my opinion, no.
"Prediction No. 1: The iPhone will be a major disappointment."