A Removable Mess
Following the stunning success of the Zip Drive in the mid- to late 1990s, a raft of competitors and follow-ups emerged, hoping to steal a piece of Zip's pie. Iomega's most prominent competitor was SyQuest, which balkanized and diluted its own market with numerous drives like the SyJet, the SparQ
, the EZFlyer, and the EZ135. Another promising (but obscure) competitor was the Castlewood Orb, which stored 2.2GB on a Zip-like disk.
Finally, Iomega itself tried to supplement the Zip with other categories of removable media, from high-capacity removable hard disks (the 1GB and 2GB Jaz Drive) to the miniature 40MB Clik drive. None caught on the way the Zip did.