A lightning bolt will strike you down if you walk past an Apple Store without entering its hallowed room and bowing at the Genius Bar. Never mind that there's virtually nothing to see at the Apple Store, nothing new to learn for Apple addicts like yourself. Merely entering an Apple Store is a religious experience.
Of course, you probably also waited in lines for hours just to get your hands on a new iPhone or iPad. So walking through an Apple Store's doors has new meaning to you: A sense of liberation. Or maybe it's just a fix.