Good Gear Guide
Turn it up to 11: tech's contributions to rock and...
<h2>U2: PopMart Tour (1997)</h2><br><br>Rock fans wondered how U2 would top its 1992 Zoo TV tour, which featured dozens of TVs displaying a pastiche of media clips, a camera-equipped confession booth, and three different Bono alter-egos — in addition to stunts like bogus calls to the White House and an on-stage order by the band of 10,000 pizzas to go. <br><br>The answer: U2's 1997 PopMart tour, an ironic invocation of the themes of consumer excess and the commoditization of culture, which incidentally grossed almost $80 million over the course of 93 performances. <br><br>In search of symbols of vapid consumerism that even vapid consumers would recognise as such, the band's set designers came up with a 170-foot-by-56-foot LED screen, a giant McDonalds-esque golden arch with a spherical PA system mounted at the top, and a giant lemon (mentioned in the previous slide) situated stage right. <br><br>Photo: Courtesy of [[xref:http://www.stufish.com/|Mark Fisher Studio|Mark Fisher Studio]]
Turn it up to 11: tech's contributions to rock and roll