In the summer of 2006, Jade Raymond was introduced to the wider gaming community as lead producer on Ubisoft’s Assassin’s Creed. As evidenced by the photo above, she happens to be an attractive female.
Her image was subsequently wallpapered across every games magazine on the planet in a shameless attempt to cash in on gamers’ baser instincts (i.e. “a hot chick made this game buy it!”) And it gets worse. A pornographic comic surfaced on Waffle Images starring Jade and a bunch of horny gamers complete with full-frontal nudity and copious money shots. It was supposed to be satire, apparently.
Ubisoft responded with a string of increasingly irate lawsuits targeting anyone who dared to publish the offending strip. In other words, they tried to sue the Internet. Predictably, this caused a Streisand Effect that saw the comic explode like a gooey geyser all over the Web. When the dust settled, nobody was left with their dignity intact least of all gamers, who were made to look like a bunch of sexually frustrated losers. Again.