Innovation Man: The marketing folks over at IBM are generally pretty sharp, as they typically produce effective commercials that convey an impression of professionalism without seeming repetitive or overly cloying. So it's a real mystery why they thought they could sell more products by making ads featuring some loser dressed in a cape. Innovation Man, who storms on the screen to the menacing strains of Berlioz's Symphonie Fantastique, exists for no purpose other than to list off words beginning with the letter "I" that reflect well on IBM's brand, such as "ideation," "incubation" and "invigoration." He somehow forgot to list "irritation," "infuriation" and "indignation." Innovation Man, you fail.