8- Jeff Bell Brings the Boring (2007)
For many years, Microsoft stuck to the tried and true duo of J Allard and Peter Moore to show off the company's wares. By 2007, however, Allard had shifted to work on Microsoft's Zune media player and Moore was weeks from leaving the company altogether. Sensing Moore's impending resignation, Microsoft de-emphasized his role at E3 2007. Who best to fill the giant shoes of the company's greatest orators? Why not the newly-appointed Corporate Vice President of Global Marketing, Jeff Bell?
Unfortunately, Microsoft learned, his marketing power stopped just short of the stage. Bell's robotic tone and awkward presentation marked a lackluster conference for Microsoft. Bell's tenure at Microsoft came to an end less than a year later, with much speculation that his E3 performance played a bit of a role. But hey, at least he didn't accidentally pause Rock Band twice during a live demo