If it's good enough for Shatner...

Alan Alda and the Atari 800XL (1984):

These days, technology wars are usually fought over specs and features. But in the 1980s, celebrity endorsements were the weapons of choice. As evidence, check out this quote from coverage of Atari's announcement that it had hired MASH's surgical cutup: "The arrangement with Alda is expected to more than match the celebrity-spokesman impact achieved by competing computer companies."Alda's impact was of the soft variety, though. In one television commercial, he helps a young girl use Atari's word processing software to promote feminism. In another, he's lounging in a bathrobe and slippers while extolling his new best friend, the Atari XL, to the dismay of his loyal dog.
We named the earlier Atari 800 one of the greatest PCs of all time. The 800XL was reportedly Atari's best-selling PC, but the company's computer line became a casualty of the PC price war of the mid-'80s.

7 of 11

Comments on this image

There are currently no comments for this image.

Post new comment

Users posting comments agree to the Good Gear Guide comments policy.

Login or register to link comments to your user profile, or you may also post a comment without being logged in.

Related Slideshows

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide


Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs


Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?