<b>Sony OLED TV<b> <br>Without a doubt the coolest thing at Ceatec this year was Sony's OLED (organic light emitting diode) television. This is something we've been promised all year and the first commercial product doesn't disappoint -- except perhaps on price. The set has an 11-inch OLED panel and is 3mm thick. OLEDs offer other advantages over LCD and PDP technology, including wider viewing angles, faster response time, and better contrast and colours. However, the technology is difficult to manufacture and the OLED material degrades over time. Sony said the XEL-1 has a viewing life of 30,000 hours, which allows a user to watch eight hours of television each day for 10 years. The television goes on sale in Japan on Dec. 1, and will cost ¥200,000 (US$1,740.50). Currently, there are no plans to sell the television outside Japan, as Sony plans to manufacture just 2,000 sets each month.