- Good integration with Outlook and Office, well-designed product.
- Fiddly installation routine; may be overkill for smaller businesses.
Effective contact and sales management for SMBs.
Price$ 249.00 (AUD)
Customer relationship management (CRM) is a mildly confusing concept for a simple task that many businesses need to perform: keeping track of new and potential customers in order to ensure maximum sales and profitability.
Like many packages that now get lumped into the CRM space, Maximizer has been performing tasks since before the phrase was invented. First released in 1987, Maximizer 8 is now a demonstrably mature product that's well suited to meeting the contact management needs of single-person and small networked businesses. (For larger businesses, a server-based Enterprise edition is available and recently made the jump to version 9.)
The installation routine for Maximizer is slow and a tad fiddly, but things improve considerably once the product is in place. The product works through a series of key windows - Address Book, Opportunities, Hotlist, Calendar, Email, Company Library, Personal, Order Desk - which allow you track and manage customer opportunities throughout the sales cycle.
The majority of these are self-evident and found in rival packages as well, though the Company Library - a document repository - is somewhat novel. The central My Work Day screen summarises imminent tasks and gives you an overall view of business performance, while MaxAlarm provides automatic reminders of deadlined tasks even when Maximizer itself is shut down. Contact data can be imported from Outlook, as well as Maximizer's main rivals, ACT! and Goldmine.
As well as providing its own word processor (useful primarily for the many templates for standard letters you may need to send to customers or suppliers), Maximizer can also install a series of macros that integrate with Microsoft Word. These are handy, but are likely to cause a series of security alerts in Office's current locked-down default configuration. Outlook is also fully integrated into the product - you can access and reply to emails without needing to switch into Microsoft's client. Reporting is particularly well-handled via the integrated Crystal Reports package, with the defaults supplied more than ample for most small business needs.
No matter how many nagging reminders they produce, at the end of the day CRM packages tend to be inefficient if you don't have the discipline to use them regularly and keep their data up-to-date. If you can make that commitment, Maximizer is certainly an able partner.
Join the Good Gear Guide newsletter!
Most Popular Reviews
- 1 2016 Ford Mustang EcoBoost review
- 2 Synology DS216+ Review
- 3 Huawei female watch review: Bringing out your inner fashionista
- 4 Review: TCL C1 series 4K TV
- 5 Sony 75-inch UHD TV (X9400C) review: Sony and Android are a winning duo
Best Deals on Good Gear Guide
Latest News Articles
- What Microsoft is taking away from Windows 10 in the Anniversary Update
- PowerDVD 16 gains 360-degree video playback: Here's how it works
- Microsoft will miss its one billion Windows 10 device target
- Google is working to make every website viewable in VR
- Twitter's new stickers are more useful than Snapchat
GGG Evaluation Team
First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.
For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.
The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.
The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.
My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.
- FTSocial Media AssistantQLD
- CCCisco CCIE Certified Network EngineerWA
- CCVendor ManagerVIC
- FTService Desk ManagerNSW
- CCBusiness Analyst/ Scrum MasterNSW
- FTDefence Network EngineerACT
- CCData Integration specialistACT
- CCCRM Technical Consultant / DeveloperNSW
- FTMobile DeveloperWA
- CCSenior Test AnalystWA
- CCCommunication LeadVIC
- CCContract Analyst Programmer (JAVA/J2EE/SQL) 160726/AP/186Asia
- FTIdentity Systems Analyst / Solution DesignerACT
- FTDefence Network Architect | NV2ACT
- CCPeopleSoft Consultant (Financial)NSW
- CCService Coordinator/HelpdeskWA
- CCChange Analysts - multiple rolesNSW
- FTPortfolio Governance AnalystVIC
- CC.Net DeveloperACT
- FTDesktop EngineerNSW
- CCPortfolio ManagerVIC
- FTMobility Test AnalystNSW
- CCSenior Project OfficerACT
- CCNetwork Engineer - NV2 ClearanceVIC
- FTJDE DeveloperVIC