Bloggie Touch: Your life. Uploaded

Sydney - 2 September, 2010 - Sony introduces its latest addition to the popular Bloggie HD pocket camera range with the launch of the stylish Bloggie Touch.

Featuring a three inch LCD touch screen, 8GB of flash memory and built-in Bloggie software, users can capture up to 4 hours of Full HD recording and high quality photos, then simply upload to popular sites such as YouTube™ and Facebook™. The Bloggie software allows users to easily pre-select images and videos from the camera before instantly uploading to their favourite social media channels in just a few seconds.

Boasting 1920 x 1080p high definition recording, the Bloggie Touch also captures high quality 12.8 megapixel still images with 4x digital zoom, making it a must have accessory for every trip. The built-in battery also offers a solid 110 minutes of continuous recording and ensures quick on-the-go USB charging.

The large three inch wide touch screen also offers horizontal playback, so users can hold the Bloggie Touch in its natural position when recording and then rotate it sideways to replay footage in a landscape layout.

With a high-quality metal construction, sleek metallic brushed finish and four colour options of black, pink, silver and blue, the Bloggie Touch boasts convenience and class within its portable and lightweight design.

The Bloggie Touch HD pocket camera will be available in Australia from October 2010.

Price and availability:

Model: MHS-PM5K; Description: Bloggie Touch MP4 HD pocket camera; Colours: black, pink, silver and blue; Price (inc GST): $299*

* Prices are subject to change without notice. Please confirm price prior to publication

Information: For further information on Sony’s Bloggie camera, readers can contact Sony Australia on 1300 720 071 or visit www.sony.com.au.

Availability: Sony’s Bloggie camera is available from Sony Centre stores in major capital cities and online at www.sony.com.au. It is also available through consumer electronics retailers nationally.

About Sony Centre: With 13 locations around Australia, Sony Centre is your window to the world of Sony innovation. Be the first to discover the latest Sony products in an interactive and engaging environment. Each store is designed as the ideal environment for the "total Sony experience". Passionate Sony specialists are on-hand to offer expert advice and assist in identifying the best value Sony solution to meet individual needs. Be inspired and entertained by the best that Sony has to offer. For more information and store locations, visit www.sonycentres.com.au.