Wake-up to digital radio with the Siesta Mi

A compact version of the popular PURE Siesta, the Siesta Mi delivers a quality, affordable bedside digital and FM radio solution.

Equipped with two independent alarms, users can choose between waking-up to to a digital radio or FM station, as well as the option of a conventional alarm tone, all of which can be switched-on or off at the touch of a button.

The large clear display on the Siesta Mi is easy to read at night and automatically adjusts to suit the light levels of the room. Sleep and snooze timers allow the user to go to sleep and wake up in a relaxed frame of mind, and despite its compact dimensions, Siesta Mi has also been engineered to provide surprisingly punchy audio quality and volume.

“Siesta Mi, in conjunction with the equally affordable ONE Mi, will truly take digital radio mainstream. At such a great value price, why would anyone consider buying an analogue radio which would be virtually obsolete within a few years? Siesta Mi is the perfectly affordable way to wake up to your favourite digital radio station,” says Graeme Redman, Managing Director of PURE Australasia Pty Ltd.

Siesta Mi is part of EcoPlus™, PURE’s ethical philosophy and ongoing commitment to look after the environment. All PURE products are designed to minimise their environmental impact and manufactured in ethically approved facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and components selected to minimise environmental impact.

Siesta Mi is available in November from all good stockists at an RRP of $79. For more information, please visit www.pure.com, or call 1800 060 852. About PURE

PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com