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  • 17 March 2010 13:14

Cinema 21:9 - The World's First Cinema-Proportioned LCD Display

Philips brings the ultimate cinematic viewing experience home with the world’s first cinema-proportioned LCD display, the Philips Cinema 21:9. The flagship product displays films in the 21:9 aspect ratio – exactly as the director intended – on its 56” Full-HD screen.

Philips brings the ultimate cinematic viewing experience home with the world’s first cinema-proportioned LCD display, the Philips Cinema 21:9. The flagship product displays films in the 21:9 aspect ratio – exactly as the director intended – on its 56” Full-HD screen.

Cinema 21:9 is the world’s first LCD display to recreate a true to life cinema picture experience from the comfort of the home. Traditional LCD displays compromise the way we watch films at home by changing the aspect ratio to fill the screen – losing the full scope of the original shot – or by inserting distracting black bars (letterboxing) at the top and bottom of the screen. Cinema 21:9 overcomes these issues and perfectly displays 2.39:1 movie material to give the viewer an immersive experience from the comfort of their lounge.

Cinema 21:9 is the first ever LCD display shaped in the 21:9 cinema aspect ratio and combines superb picture quality courtesy of Philips powerful Perfect Pixel HD processing engine (500 million pixels per second processing power and 2,250 trillion vivid colors) with immersive three-sided Ambilight Spectra technology. Ambilight projects ambient LED lighting from the top and sides of the panel that absorb the viewer into the picture and expands the content beyond the confines of the screen. The color and intensity accurately change to match the on-screen action and lock your vision on the screen to immerse you further in the movie. Completing the picture package, the breakthrough product is equipped with a Full HD 2560x1080p screen with 8.3 million pixels that guarantees crystal clear and razor sharp images with high definition sources.

The Philips Cinema 21:9 has a refresh rate of just 1ms, ensuring even the fastest on-screen action is realistically life-like and smoothly rendered thanks to 200Hz Clear LCD. In addition, Perfect Contrast helps boost contrast levels to deliver an 80,000:1 dynamic contrast ratio. Picture quality is further enhanced by Perfect Natural Motion that ensures moving objects glide naturally on-screen, eliminating the judder associated with other LCD screens.

Consumers with multiple HDMI devices will appreciate the versatile connectivity options of Cinema 21:9, which sports five HDMI 1.3a ports, DLNA and Wi-Fi connectivity.

http://www.cinema.philips.com/

The Philips Cinema 21:9 is exclusively distributed by QualiFi in Australia with an RRP of $8,999.95 inc.GST Consumers can find their closest installer on www.qualifi.com.au or by calling 1800 24 24 26.