Fun and games on the menu with Pizza Hut’s hot new iPhone app

The new Australian Pizza Hut iPhone app, launched today, is fun, free and takes mobile phone ordering to a new level of entertainment with a range of features including augmented reality.

The most cutting edge feature is the augmented reality function or ‘GPS Store Finder’ which provides iPhone 3Gs users with the ability to find their nearest Pizza Hut store by utilising GPS technology. People hold up their iPhone 3Gs, the camera opens and the screen shows not only what is in front of the user, but small tabs highlighting the direction and distance of Pizza Hut locations nearby.

“Point north, south east or west and the locations change before your eyes – everyone will love this feature and it’s so much fun to use,” said Pizza Hut Australia Marketing Director Valerie Kubizniak.

All iPhone users will have fun with the exclusive racing game – a great way to be entertained while waiting for their orders to be delivered.

“Importantly, of course, the app offers all iPhone users an easy and fun way of ordering from Pizza Hut – just drag, drop, spin and slide through the simple and fast ordering process. It’s cool and functional – the perfect combination,” said Kubizniak.

The app gives customers the ability to order a selection of food including Pizza, Tuscani Pasta, sides, as well as drinks. You can even save your order as an ‘ifav’, making it quicker to order your favourite meal in the future.

“As with ordering at Pizzahut.com.au, you get great value pizzas every day,” added Kubizniak.

Pizza Hut’s iPhone app has been specially created for the local market, taking the best from the hugely popular U.S. version and adding an Aussie twist.

“Interest in the Pizza Hut iPhone app was hot even before the local version was available, with Australians already attempting to download the U.S. app in the days after it launched so we’re confident it will be a hit,” said Kubizniak.

The app can be viewed at http://www.pizzahut.com.au/iphone and downloaded from the iTunes store.

Pizza Hut’s innovative online activities have also captured the attention of the digital industry, with Pizza Hut a finalist in this year’s AIMIA Retail Website of the Year Award.

Pizza Hut will also soon be launching a clever new ordering service for a variety of other 3G mobile phones, so it’s never been more fun or easier to enjoy Pizza Hut meals.

To see a demonstration of the app, go to www.pizzahut.com.au/iphone.