While the FZ50 is a reasonably strong advanced camera, a combination of its size, price tag and issues at high sensitivities mean it is only suited to certain buyers.

While it does have a few things going for it, including a big zoom and comfortable design, the soft edges and colour reproduction issues mean the FZ8 isn't as impressive as it could have been.

A solid, but not exceptional, advanced ultra-zoom camera, Kodak's Z712 IS offers a big zoom backed up by optical image stabilisation. However, its pictures aren't quite as good as some of the competing models on the market.

The Pro815 is a good first attempt by Samsung, but it is missing a few things that would allow it to compete with the big guns. The most practical feature is the 15X zoom, and if that is important to you then this may be a consideration

A strong choice if you're after an ultra zoom camera, the Cyber-Shot DSC-H9 sports a 15x optical zoom and captures some good shots, however it does have issues with haloing and purple fringing, which will be irritating for many users.

A solid advanced ultra-zoom camera, FujiFilm's FinePix S8100fd offers an 18x zoom lens with sensor shift stabilisation and captures good but not outstanding photographs.

Panasonic's FZ18 is a solid ultra-zoom camera. While the price tag is high, many users would be better served spending that money on an SLR, whereas those after a huge zoom lens and a mass of features along with several beginner-friendly shooting modes may find what they're looking for here.

The Olympus SP-550UZ is a great camera that will suit people after a little more zoom in their life. The images could have used some minor improvements, but the huge zoom and fantastic design make this a worthwhile choice for some buyers.

The P80 from Nikon is an advanced camera with a very capable zoom lens. It’s not as fast as the majority of other advanced cameras we’ve looked at, but the images it captures are rich and sharp.

While not a perfect camera, Olympus' SP-560UZ is an excellent choice for users after an ultra-zoom. It combines good pictures with a robust feature set and a fantastic design.

Olympus' SP-570UZ continues the trend of its past ultra-zooms, offering an enticing package for users looking for a larger lens. It isn't perfect — at times it can be sluggish and the pictures have some minor issues — but on the whole it does a solid job.