Broadband Advisor

ACCC: Google's DoubleClick acquisition can go ahead

The Commission has decided that the planned acquisition is unlikely to negatively affect competition.

GoodGearGuide Staff 31/10/2007 05:00:04

More by GoodGearGuide Staff

iPhone Centre

Find out all about the iPhone at our iPhone Centre. News, reviews, how-tos and video - all in one location.

+

Google touts iPhone, Chrome browser 05/09/2008 08:50:00
Google heaps praise on the iPhone, Chrome and their cloud potential at the Office 2.0 Conference.

A Google executive Thursday heaped praise on Apple's iPhone, even with his company set to challenge Apple in this same space with its Android mobile computing platform.
+

Disgruntled customer files second iPhone 3G class-action lawsuit 04/09/2008 10:29:00

An iPhone 3G customer has filed the second lawsuit against Apple and US telecommunications provider AT&T over the popular phone. This one, by William J. Gillis Jr., was filed in San Diego, California and charges that the two companies deliberately misrepresented what users could expect in terms of 3G connectivity and performance, according to blogger Justin McLachlan who first broke the news on Tuesday.
+

iPhone imitators prepping for their close-ups 01/09/2008 08:22:00

It may be too early, or too presumptuous, to call Apple's iPhone a technology icon, but all the other major equipment makers in the emerging smart phone realm are looking to create their own "iconic" device.

More >

Additional Resources

Newsletter Subscription

GoodGearGuide GearDaily Newsletter [Daily]

Each day the GearDaily Newsletter covers the latest from the last week in a specific category. Monday is "Computing, Small Office and Home Office", Tuesday is "On the Move", Wednesday is "Digital Cameras, Video and Imaging", Thursday is "Mobile Phones and Communications" and Friday is "Home Entertainment".

GoodGearGuide GearShop Newsletter [Weekly]

See the latest products and comparison prices added to GearShop each week.

GoodGearGuide Pre-Register

The GoodGearGuide portfolio of services is rapidly expanding. By joining this list you will be pre-registered for any new email services we launch so you won't miss out on any of our independent product guidance and purchasing information. You will be automatically subscribed and receive the new service(s) but dont worry, should you wish to unsubscribe you can do so with only one click.

The Australian Competition and Consumer Commission (ACCC) announced yesterday that it will not intervene in Google's proposed acquisition of DoubleClick.

Google sells advertising space on its own websites as well as on third party websites and owns the leading internet search engine in Australia. DoubleClick develops software that allows publishers and advertisers to display, or 'serve', graphical advertisements onto websites.

ACCC Chairman Graeme Samuel, said the commission has carefully considered the likely effects of the proposed transaction on the Australian online advertising industry.

"A key focus of the ACCC's investigation was whether the combination of Google's network of website publishers and DoubleClick's ad serving capabilities would enable the merged entity to increase the cost of ad serving to website publishers and advertisers," he said.

"In reaching its decision, the ACCC noted that Google and DoubleClick are not close competitors in the provision of ad serving. In addition, the ACCC also took into account the presence of other competitors in this market that would be likely to constrain the merged entity post-merger."

In this context, the ACCC considered that the merger was unlikely to lessen competition in an Australian market.

A Public Competition Assessment of this matter will be available at www.accc.gov.au/mergers

Market Place