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Stories by: Eric Lai

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Seinfeld ads end as MS to reclaim 'I'm a PC' slur from Apple 19/09/2008 08:25:00

The long, oft-baffling "teaser" ads" by Microsoft featuring Jerry Seinfeld and Bill Gates that kicked off two weeks ago are abruptly ending, the company said late Wednesday, as part two of its US$300 million Windows marketing rehab campaign begins.
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Why Microsoft's 'I'm a PC' ads won't attack Apple 19/09/2008 10:18:00

In many ways, Apple is already a giant. Its US$118 billion market cap, which briefly surpassed Google's this year, is larger than that of Hewlett-Packard Co. Its sales, which are nearly $31 billion a year, have grown almost 40 percent annually the past five years. And, then there's its mindshare with the general public.
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Seinfeld-Gates TV commercial No. 2: 3 times longer, funnier? 15/09/2008 08:37:00

The second Windows commercial starring Jerry Seinfeld and Bill Gates showed up on YouTube last night at a length of four and a half minutes -- normal for a pop song, long for a TV commercial.
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Microsoft's Silverlight to support streaming HD Flash video 10/09/2008 10:23:00

Microsoft said on Tuesday that the next version of its Silverlight media player, due early next year, will be able to play live high-definition video encoded for rival Adobe Systems' Flash player.
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Seinfeld-Windows TV commercial premieres to baffled audience 08/09/2008 08:04:00

Microsoft's US$300 million advertising campaign for Windows starring comedian Jerry Seinfeld launched last week night with an extra-long television commercial almost entirely devoid of any talk of Windows, Microsoft, or anything, really.
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Will enterprise IT dump Internet Explorer for Google Chrome? 04/09/2008 11:51:00

Techies appear to be flocking to Google Chrome, which may lead many consumers and small businesses to follow.
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Scented, other 'fashion' PCs hit the catwalk 29/08/2008 03:45:00

No two industries appear more dissimilar than those of PCs and fashion. One has long been marketed on style, the other on function. One is dominated by female consumers, the other by male buyers.
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Vista may still have its day -- just like XP (eventually) did 26/08/2008 08:25:00

Twenty-one months after its initial release, what do we know about Windows Vista? That home users hate it, businesses are uninstalling it and — according to Gartner — it's proof that the 23-year-old Windows line is "collapsing" under its own weight.
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Microsoft may have 2,000 developers working on Windows 7 20/08/2008 08:42:00

Microsoft's head of engineering for the Windows 7 operating system says there are 25 'feature teams' of about 100 employees each working on the upcoming replacement to Windows Vista.
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Reports: Windows Live Messenger getting WPF-based makeover 14/08/2008 07:05:00

The upcoming Windows Live Messenger 9.0 will sport a revamped user interface based on Microsoft Corp.'s Windows Presentation Foundation (WPF) graphical technology, according to published reports that include purported screenshots of the instant messaging software.
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Pixar software to get boost on Windows supercomputers 14/08/2008 10:01:00

The rendering software behind such hit animated movies as The Incredibles, Ratatouille and Monsters Inc. should become even more powerful when it becomes available on Microsoft's most advanced operating systems later this year.

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