Kenwood

Kenwood has always connected with people through sound.
Now we want to expand the world of sound in ways that only Kenwood can,
Listening to our customers and to the pulse of the coming age
As we head toward a future of shared discovery, inspiration and enjoyment.


• Vision
Reaching out to discover, inspire and enhance the enjoyment of life

• Principle
Cultivate original thinking and execute with pride, passion and precision

The heritage, strength and future aspiration of the Kenwood brand are reflected in the values we share.
We must ensure that every aspects of our corporate activity, from product development through customer relations, is consistent with the following core values to realize our vision.

• Core Value

A Step Ahead
To drive dynamic evolution through progressive thinking and a willingness to embarace change.

The Right Fit
To create products and services that have an intuitive appeal because they fit customer needs and lifestyles.

Fresh Experience
To foster the spirit of discover at work and refreshing surprise in daily life.

Quality and Performance
To insist on uncompromising quality and performance in our products, our people and our business practices.

Confidence and Trust
To build confidence in the brand and lasting goodwill through relationships based on trust.