Google slams the brakes on Pixel Chromebooks

Never say never, but Google isn't planning on making any more Chromebooks right now.

Google is pressing pause on its efforts to build Pixel laptops, leaving the in-house premium brand to tablets and phones.

The company’s hardware chief, Rick Osterloh, recently told reporters during Mobile World Congress in Spain that Google had “no plans” to create a new Chromebook Pixel, according to TechCrunch.

For now, Google is leaving it up to third-party Chromebook makers like Asus, Acer, HP, and Samsung to fill in the gaps.

Osterloh said the company has sold out of remaining Pixel laptop inventory and doesn’t plan on making any more. A quick look at the Google Store shows there are no Pixel laptops available.

Osterloh’s statements seemed to suggest that Google was giving up on making company-branded Chromebooks altogether.

While Pixel laptops were never mass-market sellers due to their high price, they did function as flagship devices that led the way in design.

Prior to the Pixel, Chromebook makers weren’t putting much thought or effort into the development of the laptops.

It would be a shame if Google gave up on making its own laptops; however, that may not be the case. Osterloh later responded to TechCrunch clarifying that the company doesn’t “have any plans [for new Chromebooks] to discuss at this time.”

That may seem to imply that the company is working on something, but it isn’t ready to announce anything yet. More than likely, however, that’s just spin to calm the Chrome OS-loving masses from thinking Google has lost confidence in its PC platform.

Why this matters: Google built the original Pixel in 2013 when Chrome OS was still struggling for relevance. At the time, the value of Chrome OS and its “browser in a box” approach was questioned by everyone—even PCWorld editors who now adore the platform.

Over time, Chrome OS has transformed into a capable (though still web-centric) operating system. It’s one of the top choices for laptops in education markets and consumers are slowly gravitating towards the devices too.

With numerous, well-built Chromebooks from third parties, perhaps the world no longer needs the Pixel to point the way.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Googlechrome

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ian Paul

PC World (US online)
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?