'Google Cast' is being phased out in favor of Chromecast for connected TVs and speakers

The change is a bit of an about face for Google, which is opting to bank on its successful Chromecast name for all supported hardware.

If you were just getting used to the “Google Cast” name, it’s time to refamiliarize yourself with Chromecast.

Google has begun to move away from the ‘Google Cast’ brand for speakers, TVs, and other hardware that supports Google’s casting technology. Instead it’s now promoting the “Chromecast” name, which most consumers are probably more familiar with thanks to the rather successful streaming device.

From Google Cast ➡ @Chromecast. New name on Twitter, same device you know, stream from and love. pic.twitter.com/MnWEj39GuG

— Google Chromecast (@Chromecast) November 22, 2016

The official Google Cast page also hints at the change, with a notification that Google cast is, “also known as Chromecast built in.”

On one level the move makes sense because so many people are familiar with what a Chromecast is. So any television set, pair of speakers, or an Android TV set-top box that supports casting from a mobile device will be easily decipherable.

However, the Google Cast name isn’t going to die away entirely. It may still live on as the name of the developer technologies that allow developers to make their apps work with Chromecast.

The impact on you: The changeup here is purely branding motivated, so there shouldn’t be any major impact on your day-to-day use. Google typically likes to stick the name “Google” in front of all of its products, such as Google Home, Google Docs, etc. But since the Chromecast has taken off so well, emphasizing that makes a lot of sense.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags ChromecastGoogle Cast for Audio

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Derek Walter

Unknown Publication
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?