Samsung apologizes for the exploding Note7 with a full-page ad

The mea culpa pledges that the company will learn from the incident and get to the very bottom of why it happened.

In an effort to show full contrition for the Note7 debacle, Samsung took out a full-page ad in three newspapers Tuesday to apologize.

The ad appeared in The New York Times, The Wall Street Journal, and The Washington Post. The letter is attributed to Gregory Lee, the president and CEO of Samsung Electronics North America.

note7 ad Rurik Bradbury

Samsung is really sorry that its phones are blowing up.

In the ad, Lee says the company will do everything it can to make amends and find out why the phone shipped with such a dangerous flaw:

“An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry. We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers.”

In October Samsung killed off the Note7 and asked all customers to return their device for reimbursement. The letter also references the recent recall of Samsung top-loading washing machines.

With two major recalls in one year, Samsung clearly feels the need to try and win back consumer trust.

“Most importantly, safety remains our top priority,” the ad says. “We are grateful for your ongoing support and again, we are truly sorry.”

Full-page ads are quite the revenue stream for the newspaper industry. Recently Slack took out a snarky full-page ad when Microsoft launched its competitor, Microsoft Teams.

The story behind the story: Samsung is already looking ahead to the Galaxy S8, this week confirming that it will include an artificial intelligence powered digital assistant. It has us thinking that Samsung may double down on its previous strategy of pushing consumers into its own services and overpowering the phone with software choices. In the era where a Google-powered Pixel is on the shelf, it’s a tenuous strategy.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags galaxysamsung

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Derek Walter

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?