Twitter kills Vine

R.I.P.

The axe is falling at Twitter today after attempts to sell the company proved fruitless, and it’s falling hard. During an earnings call this morning, Twitter announced plans to lay off 9 percent of its workforce, and around noon Eastern time, the company followed that up by revealing that it’s killing Vine, the popular app dedicated to sharing short loops of video.

Twitter didn’t provide a specific timeline for the retirement, saying only that the mobile app will be shut down at some point in the coming months.

“Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way,” the Vine team said in a Medium post. “You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.”

Vine rose to fame by translating Twitter’s short, hyper-focused experience into the video world, creating its own generation of stars in the process. But the service wilted in recent times after legions of competitors launched rival services and social video shifted more towards livestreams, including Twitter’s own Periscope. Vine stars have been departing for YouTube and Facebook in droves, and taking valuable marketers and ad dollars along with them. As just another cog in Twitter’s arsenal of products, Vine never seemed to receive the attention it deserved, as opposed to more full-featured services from Snapchat, Instagram, and more.

Vine created something beautiful but couldn’t keep pace with the rest of the world, and now it’s dead. R.I.P. Here’s hoping this isn’t a portent for Twitter’s own future.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags twitterVine

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Brad Chacos

Macworld.com
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?