Microsoft faces two new lawsuits over aggressive Windows 10 upgrade tactics

Microsoft is facing more legal trouble over its handling of Windows 10 upgrades.

Microsoft is facing two more lawsuits over the company’s questionable Windows 10 upgrade tactics. Both suits are seeking class-action status.

The first suit was filed in U.S. District Court in Florida. It alleges that Microsoft’s Windows 10 upgrade prompts “violated laws governing unsolicited electronic advertisements,” as reported by The Seattle Times. The suit also says Microsoft’s tactics are against the Federal Trade Commission’s rules on deceptive and unfair practices.

The second suit was filed in June in Haifa, Israel alleging that Microsoft installed Windows 10 on users’ computers without consent. Microsoft already paid out a $10,000 award in a previous U.S. suit over similar circumstances.

Microsoft told the Seattle Times it believes the suits won’t succeed. The Times also reports that Microsoft said Windows 10 upgrades (the Times report called them “updates”) are a “choice, not a requirement.”

The story behind the story: That’s quite a disingenuous statement considering that Microsoft violated the known behavior of the Windows interface to essentially trick people into upgrading.

The "forced upgrade" saga

For a time, clicking the “X” in the upper right corner of the Windows 10 upgrade prompt window was interpreted as consent to upgrade to the new operating system. The typical expectation for all users is that clicking the “X” ends the program, and in fact, doing so was the only way to reject the free upgrade offer for most of the pop-ups notification’s existence. The same prompt could upgrade your system to Windows 10 without explicit consent if you left you computer on for an extended period, as well. PCWorld received hundreds of reader complaints about “forced” Windows 10 after Microsoft began using those tactics.

Although Microsoft used aggressive upgrade tactics for several months, more recent upgrade offers have been significantly dialed back. In late June Microsoft revamped the upgrade pop-up that offers Windows 7 and 8.1 users a free bump to Windows 10. The expected behavior of the “X” returned, and Microsoft offered clearer options to stop receiving the free upgrade offer altogether.

Microsoft’s free upgrade period for Windows 10 closes on Friday.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Windows 10

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ian Paul

PC World (US online)
Show Comments

Cool Tech

Crucial Ballistix Elite 32GB Kit (4 x 8GB) DDR4-3000 UDIMM

Learn more >

Gadgets & Things

Lexar® Professional 1000x microSDHC™/microSDXC™ UHS-II cards

Learn more >

Family Friendly

Lexar® JumpDrive® S57 USB 3.0 flash drive 

Learn more >

Stocking Stuffer

Plox Star Wars Death Star Levitating Bluetooth Speaker

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?