Why dating apps want to be more like Snapchat

Coffee Meets Bagel and Zoosk's new Lively app are taking social cues from the popular video messaging app.

In order to differentiate themselves from Tinder, dating apps are now borrowing social and privacy features from another super-popular mobile service: Snapchat.

On Tuesday, Coffee Meets Bagel optimized its user-experience to give women more control over their dating connections. On the same day, Zoosk launched Lively, a brand-new dating app that uses video profiles so you can get a more accurate portrayal of your potential dates. The Coffee Meets Bagel update is now available for both iOS and Android, and Lively is iOS-only for now.

Coffee Meets Bagel was founded with the premise of sending you just one potential match (or a “bagel”) every day at noon, and has since made 2.5 billion introductions. Starting today, the app will surface more daily matches based on gender. Male users, who prefer to browse through more matches, will receive up to 20 a day, while women, who are more selective in the app, will get upwards of five daily matches.

Another big change: Women will only get matched with men who’ve already “liked” them on the app, giving female users something the company calls #LadiesChoice, or the power to start chatting with them instantly. Coffee Meets Bagel is one of only three dating apps where female users make up a majority, or about 57.3 percent, according to a recent SurveyMonkey poll.

coffee meets bagel ios app Coffee Meets Bagel

“Men and women behave very different on dating apps, so if we can serve them differently, there’s no reason why we should focus on one gender,” said Dawoon Kang, the cofounder of Coffee Meets Bagel. “For women, having that control of who they get to talk to and when is really important.”

Coffee Meets Bagel has incorporated a Snapchat-esque appeal since its launch in 2012: Users have 24 hours to either accept or reject a given bagel. But by expanding the number of bagels, the company could also see a boost in daily engagement. Coffee Meets Bagel users check the app on average of 2.4 times a day, whereas the average Snapchat user spends 30 minutes on the app every day. Furthermore, the #LadiesChoice feature adopts the built-in protection of private messaging apps to help women avoid harassment and unwanted attention.

A more obvious Snapchat replica, Lively is the brainchild of Zoosk, an online dating site and app with 38 million users. The company bills Lively as the first dating app to go beyond pictures and text because it lets you tell your “story” by creating a dating profile that incorporates videos. Yes, Snapchat has a very similar feature called “Stories.” You can edit your Lively collage in-app, and even pull photos and videos directly from Facebook and Instagram.

“Lively, our first offering from Zoosk Labs, is a huge step forward for us,” said Kelly Steckelberg, CEO of Zoosk. “Using photos and videos in a fun collage format, we’ve created a dating experience that helps you really get to know someone in a more authentic, intimate way.”

The idea for Lively came after Zoosk surveyed its young users and found that most of them thought social media profiles were more informative than traditional dating profiles. Instead of updating its existing Zoosk app, the company opted for launching a brand-new dating app.

According to SurveyMonkey, only 8.4 percent of Zoosk users are younger than 30, a lower percentage than on Match.com. Understandably, Lively seems to have been designed to help Zoosk close that age gap. It’s a dating app tailor-made for the Snapchat generation.

Why this matters: These drastic changes prove that dating apps are not afraid of taking big risks in order to standout. And in terms of daily engagement and younger demographics, there is no better example to try to imitate than Snapchat.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags SnapChat

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Oscar Raymundo

Macworld.com
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?