As Windows 10 free deal nears end, growth slows slightly

Data puts Windows 10 on 320 million PCs in June

Windows 10 growth slowed slightly last month but remained robust enough to push the nearly-one-year-old OS over the 21% share bar, according to new data from metrics vendor Net Applications.

In June, Windows 10 powered 21.3% of all Windows PCs, a 1.9-point increase over May. Net Applications measures user share -- an estimate of the percentage of the global personal computer inventory that runs a particular operating system -- by tallying unique visitors to clients' websites.

June's gain was less than May's impressive 2.2-point jump, but still the third-largest, one-month increase since August 2015.

With less than a month left before the free Windows 10 upgrade offer expires, the OS is on pace to post a user share mark of 23% of all Windows PCs by the end of July. If so, Windows 10 will have bested Microsoft's 12-month uptake record holder: Windows 7 clawed its way to 20% in its inaugural year.

win10 growth slows in june chart

Windows 10's growth rate slid under 10% in June, breaking a three-month string where gains accelerated. Computerworld expects the growth rate to drop to near zero in August, the first full month after the expiration of the free upgrade offer, but that is pure speculation, as it's new territory for Microsoft's operating systems. (Data: Net Applications.)

Windows 10 now runs about 320 million machines, according to Computerworld's calculations, which used Net Applications' numbers and Microsoft's claim that Windows powers 1.5 billion machines. The new figure represented an increase of about 28 million in June, or around 933,000 each day. By comparison, nearly 4 million Windows PCs were upgraded to Windows 10 each day during the first complete week of its availability, Aug. 2-8, 2015.

Last week, Microsoft claimed 350 million devices were running Windows 10. Unlike Net Applications, which tallied only personal computers, the Redmond, Wash., company also counted tablets and smartphones, as well as the Xbox One video game console.

Other share sources echoed Net Applications' portrayal of Windows 10.

Irish vendor StatCounter put Windows 10's global usage share -- a metric that represents online activity -- at 21.9% for June, an increase of 1.9 percentage points from the month prior, but down from the 2.1-point gain of May.

Likewise, the Digital Analytics Program (DAP) tapped Windows 10 at 25.6% of all Windows PCs, an increase of just three-tenths of a percentage point over May, or just one-fifth the April-to-May boost. DAP tracks visits to more than 4,000 websites run by the U.S. government, so its data is highly U.S.-centric. DAP's smaller increases in both May and June -- when compared to Net Applications and StatCounter -- may be due to the already brisk uptake of the new OS in the U.S., leaving fewer customers who haven't accepted the free offer.

DAP's data -- specifically the slowing of growth -- may be a preview of the global situation for Windows 10 once the free offer expires July 29. But projections for August and later are simply impossible, because of the expiration. Most, including Computerworld, expect growth to drastically decelerate but that's conjecture at this point. But if the uptake rate does plummet in the short term, it's likely to return to the positive in 2017 and 2018, as enterprises start to roll out the OS to their devices.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags MicrosoftWindows

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Gregg Keizer

Computerworld (US)
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?