Google may be ready to seize full control of Nexus devices

It's been nice having OEMs make its devices, but it looks like Google's ready to take back Android's destiny into its own hands—for real this time.

It was bound to happen sooner or later: Google is reportedly ready to take the reins back on Android, and it’s starting by cracking down on its Nexus smartphone program.

The Information reports that Google plans to “effectively reduce the level of involvement of hardware partners that make the phones with Google” and that it will go directly to its partners to source components for its future devices, as it did with devices like the Pixel C. This means shutting out manufacturers like Samsung, Motorola, LG, Huawei, and HTC, all of whom have worked with Google in the past on Nexus devices.

In addition to sourcing its own hardware, Google wants to work more directly with carriers to compete directly with Apple’s iPhone, The Information says. After all, when potential users go to their carriers, they see Samsung and Apple devices on display, not Google’s Nexus devices.

The report also mentions HTC’s work on building this year’s Nexus device, but says that the company isn’t particularly thrilled that Google wants tighter control over the manufacturing process.

The story behind the story: Google's focused on strengthening Android’s brand overall to keep it fresh and competitive, and creating standout devices is only becoming more difficult in this saturated smartphone market. If this is the last year we have a traditional Nexus announcement, that means Google could be a direct competitor in next year’s smartphone sales. Maybe the homegrown Pixel C was just a taste of what’s to come.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags MotorolaHuaweisamsunglgGooglehtcAndroidnexus

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Florence Ion

IDG News Service
Show Comments

Cool Tech

Crucial Ballistix Elite 32GB Kit (4 x 8GB) DDR4-3000 UDIMM

Learn more >

Gadgets & Things

Lexar® Professional 1000x microSDHC™/microSDXC™ UHS-II cards

Learn more >

Family Friendly

Lexar® JumpDrive® S57 USB 3.0 flash drive 

Learn more >

Stocking Stuffer

Plox Star Wars Death Star Levitating Bluetooth Speaker

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?