Report: HTC's One M10, codenamed Perfume, to lead company's latest comeback effort

Hardware leaks indicate it might be HTC's most advanced phone yet with a Quad HD display and a laser-assisted, 12-UltraPixel camera.

HTC One

HTC One

HTC could unveil its most powerful smartphone to date as it seeks to turn around a sagging fortune.

The typically-reliable Evan Blass took to VentureBeat to detail a string of rumors about HTC’s next flagship. He said the handset, codenamed Perfume and to be sold as the M10, would be a 5.1-inch phone with a 1440 x 2560 Quad HD display that runs Android 6.0.1 with HTC’s Sense 8.0 UI.

HTC has struggled with cameras recently, so it appears to be making a bigger push in this department by packing in a 12 UltraPixel resolution shooter with laser-assisted autofocus. Both the front-facing and back cameras are said to get optical image stabilization. The UltraPixel technology is unique to HTC, which says each enlarged pixel on the imaging sensor can capture over 300 percent more light than a traditional camera.

The device should also include a fingerprint scanner, embedded in a home button below the display as in Samsung's Galaxy line. The phone is also to run Qualcomm’s Snapdragon 820 with Adreno 530 graphics. Other specs include 4GB of RAM and 23GB of available internal storage (likely the amount left over on a 32GB device after accounting for the OS and bundled software). MicroSD expansion will also be available.

The report didn’t indicate the aesthetics of the device, though HTC has a pretty consistent design scheme. Recently the One A9 took a lot of heat for looking very similar to the iPhone, which HTC may be wise to try and avoid this time around.

Why this matters: HTC hasn’t had a huge hit in a long while, and it could sure use one with the M10. If HTC can build a phone with great specs, a nice camera, and stick to a consistent update schedule then it could make for a compelling option. Right now Samsung has shown to build top-of-the-line hardware, but the pitiful update track record could give some buyers a reason to look elsewhere when it’s time for their next phone.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags htchtc one

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Derek Walter

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?