Alibaba sales hit $US5bn in first 90 minutes of 'Singles Day' promotion

Annual Singles Day promotion is off to a spectacular start

An annual sales promotion on China's biggest online shopping site is off to an spectacular start with $5 billion of goods sold in just 90 minutes.

That's equal to more than half of last year's total sales volume of $US9.3 billion for the entire day and close to the 2013 all-day total of $US5.8 billion.

Alibaba's Singles Day is an attempt to get customers who are single to buy themselves gifts and has taken place for several years on November 11, chosen for its numeric date of 11/11.

It kicked off in Beijing at midnight on Wednesday and initial signs point to a significant increase in shopping from smartphones.

Alibaba said 27 million people purchased goods through their mobile phones in the first hour of the event.

Mobile purchases using the Alipay e-money system accounted for $US2.9 billion of the $US3.9 billion cleared in the first hour of the promotion. That's 74 per cent of the total value of goods sold. In 2014 at the same time, a little less than half of all purchases were settled via mobile Alipay.

Following the success of Singles Day, Amazon created its own manufactured shopping holiday in July this year called Prime Day. It was targeted at selling more products and getting consumers to sign-up to Amazon's $US99 annual membership program. The company did not release sales figures for the day.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Singles Dayamazonretailalibaba

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?