Tablet war waged for 12 November by Apple and Microsoft in Australia

Apple announced overnight its iPad Pro will go on sale in time to take on the Surface Pro 4 and Surface Book from Microsoft.

Competition between Apple and Microsoft is intensifying as the two companies ready the release of flagship tablets ahead of the busy Christmas period.

Apple has confirmed pre-sales of its iPad Pro will open on 12 November in Australia, with the tablet scheduled to be in stores “starting later this week”.

The timing is perilous for Microsoft, which has earmarked the date to open its first retail store in Australia and launch its 2016 range of Surface devices.

The Microsoft Store will be the only shopfront in Australia selling the Surface Book and it will also sell the Surface Pro 4. The two tablet-convertibles have large 13.5-inch and 12.3-inch displays respectively, placing them in contention with Apple's 12.9-inch iPad Pro.

The Surface Pro 4 and iPad Pro are expected to drive sales of 1.8 million tablets in the second half of the year, according to findings from research firm Telsyte.

Microsoft has grown to become the third largest vendor in the Australian tablet market, after Apple and Samsung. The company will sustain growth, said Foad Fadaghi, the managing director of Telsyte.

"Windows-based tablets and 2-in-1s will benefit from an upgrade cycle that started with the arrival of Windows 10 and is expected to continue into 2017."

Apple holds the lion’s share of the market with 48 per cent penetration as of the first half in 2015. Microsoft has grown its share by four per cent to 14 per cent. Growth was at the expense of Android’s market share, which dropped to 38 per cent.

Sales of tablet convertibles are poised to triple by 2017, from 500,000 to 1.5 million.

Pricing for the Surface Pro 4 starts at $1,349 in Australia. Apple iPad Pro pricing starts at $1,249.

Microsoft Surface Pro 4
Microsoft Surface Pro 4
Apple iPad Pro
Apple iPad Pro


Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags AppleMicrosoftPro 4SurfaceSurface Book

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Tony Ibrahim
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?