to open brick-and-mortar bookstore in Seattle

The store will offer books and an opportunity to try out the company's devices

Considered the bane of many brick-and-mortar bookshops, is ironically entering the business with a physical bookstore it is opening in Seattle on Tuesday.

The online retailer sees the store that it is opening in University Village as a physical extension of its online business.

The book store follows several steps taken by Amazon to offer physical outlets to its customers, including order pick up and return counters in shopping centers and staffed pick-up and drop-off locations at universities.

The probable reasoning behind the move to set up a bookstore is that there is still a huge market out there both for books and other products sold through brick-and-mortar stores. E-commerce sales of US$83.9 billion in the second quarter of 2015 accounted for 7.2 percent of total retail sales, according to the U.S. Department of Commerce, although online sales are growing.

Some tech companies including Microsoft also appear to be focusing more on physical retail, with specially designed stores to attract customers. Microsoft recently opened a flagship store in Manhattan, with plans for another in Sydney.

People visiting the Amazon store can buy books, or "lighten your load" and buy it online, buy an e-book or add a product to the wish list, Jennifer Cast, vice president of Amazon Books, wrote in a letter to customers on Monday. is also providing an opportunity to users to test its devices like the Kindle, Echo, Fire TV, and Fire Tablet. "Amazon device experts will be on hand to answer questions and to show the products in action," Cast wrote.

The books will be selected for display in the store on the basis of customer ratings, pre-orders, sales, ratings on its book review site Goodreads, and the company's curators’ assessments. The books will be kept face-out with a review card that will have the customer rating and a review. Users can also access the Amazon app to read more customer reviews and get more detailed information about a product.

Amazon promises that prices at the physical store will be the same as those in the online store. The company did not immediately comment on whether it was planning more physical bookstores.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?